Thanks to one of my producers for stumbling across this article on reality shows and passing it along!
The Reality Revolution
It's a quick read and filled with thought-provoking ideas.
I generally mock 90% of the reality shows and actually have called them a "fad". Yet, I must admit that their popularity (and influence) cannot be denied. It feels like a new reality show is popping up everyday. My big take-away... viewers are desperate for seemingly 'authentic' content. Gone are the days of laugh tracks and formula-based sitcoms and soaps. Just as Facebook, Twitter and other social sites have revolutionized our world by providing unlimited, customized and 'authentic' content at the click of a button, reality shows are doing the same. We have an evolving appetite for 'authentic' entertainment and while some might argue reality shows to be the "cheap all-you can eat buffet meal" - America is gobbling it up.
SIDE NOTE: 'Authentic' - I feel needs to be in constant quotes because I wonder if it really exists anymore.
Keep a close eye on how reality shows evolve over the next 8 months because they will have a great impact on how we market to consumers and maintain healthy brands in a culture that seems less and less loyal to any brand.
Currently, I'm working on a reality show, I'm creating the content and the machine. Will it be the groundbreaking show that I envision? I hope and then again... most shows can be fixed with big hair, tanned abs and a little yelling so we can always make it work, right?