I sent the email out on Monday of this week. As of this posting I have recieved 46 emails from people asking the same question (slight variations): "I tried to print it, it worked. Now what?" or "I opened this so I guess the test was successful?" Of course they are referring to the obvious and then realized the content... but they engaged!
After reading the email the Subject Line makes more sense. But how many people open an email that says Information on Print Advertising? Just a little electronic experiment I thought I would share with you all.... After all a 23% open rate on an email (SPAM really...) is pretty decent, doncha think?