Friday, August 21, 2009

White Board Experiment

I have huge white boards all over my office - and today I decided to put them to good use. I read the below and now am trying to "draw out" a brainstrom idea to solve a huge problem in under 28 minutes! My hypothesis is that I can creatively solve problems faster using colors and a time limit - it is a significant combination of endorphines and mental visual focus. I'll let you know how it works out and in the meantime check out this site- good stuff!

Define your problem or issue as a creative challenge. This is extremely important. A badly designed challenge could lead to lots of ideas which fail to solve your problem. A well designed creative challenge generates the best ideas to solve your problem. Creative challenges typically start with: "In what ways might we...?" or "How could we...?" Your creative challenge should be concise, to the point and exclude any information other than the challenge itself. For example: "In what ways might we improve product X?" or "How could we encourage more local people to join our club?" Click here to read Dr. Arthur Van Gundy's The care and framing of strategic innovation challenges (PDF document: 537kb)

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