A year ago I launched WhatWouldCharlieSay.com. It was a very well recieved website that was started to help generate creative thinking, marketing ideas and advertising solutions. It was a great start but it had one major flaw! I- the author- can't stand still and I certainly don't have time to maintain another website- it's too stationary, too cumbersome, too, too, too, NOT accesible through my IPhone! And then it hit me... Blogging has upstaged the now "passe" static websites. It's less restrictive and it can achieve the same desired result as any static website- or dare I say newsletter.
One might say I am late to the Internet Revolution Party. Or am I?
I am an active member of the Direct Response Industry, where some of the most innovative marketing and advertising in the world is generated. Yet I am continuosly amazed at how anti-web the majority of us really are... and let's not use the fuzzy phrase "social media". Most of us pretend to be hip to the power of communicating to the masses effectively through online engagement but in reality how many of us actually engage in it daily? How many of us do much more that Facebook or Twitter as a social escape (no critism as I do it too)? With active participation you can use these interavctions too become more successful.
Like exercise, the more we engage in creative thought processes, the more refined and defined will our creative muscle become. This Blog will update you on how I am develop projects using all kinds of experimental thought processes, issues that I think affect our abilities to grow successfully, as well as fun, creative and inspriational nuggets of nonesense that will get the juices flowing. You can use this content as fuel for your own creative thinking and endeavors. I think Creativity is like sending positive vibes out in the universe- the more you send out the more the universe sends back to you. I can use all I can get, expecially in the marketing and advertising game you're only as good as your last great idea. How do we generate enough ideas to create GREAT ideas more rapidly- new opportunities quicker- and long term success? Let's blog about it and find out- follow me!